BRAND:
LOCATION:
DATE:
PIZZA-BOX
HONG KONG
2010
BRAND REDESIGN
I like pizzas cuz they taste so-o-o good. The way it melts in your mouf makes my eyes roll 90 degrees upwards. So when our teach asked our design class to think of a company for a redesign study, you know what I thought? I immediately thought of PIZZA-BOX of Hong Kong. Teach then said yo, this ain’t just a logo redesign, & I was like "Yo man, no prob!". So the brand got the full treatment, biz cards, logo, signage, everything yeah! It’s like, my way of saying thanks for filling my belly with the tasty yum-yums.

Oh and by the way folks, this ain’t an official rebranding. It’s just a brand redesign *study* of PIZZA-BOX. Nuthing more!
Copyright 2011. All respective copyrights belong to "The Pizza-BOX" Hong Kong. All original graphical assets belong to their respective owners, at no time shall it be free for reproduction. If I catch you, I will break yoooouuuu!! Got something to say? Write me something nice - unclebignutbob@gmail.com

LOGO

Sharp corners look painful to me. It’s like they’re aiming to poke you into your soft eyes!! So I used a nice chisel & carved smooth corners to it. Now it is a happy logo!

BIZ CARD

I dunno who said to hell with convention, but I like the sound of it. The new Pizza-Box biz card concept is based on the new logo. Makes sense right?

AD LEAFLET

Honestly, I think leaflets are so 80s/90s, but hey this gives the folks over at Pizza-Box an option at least yeah?

MEMBERSHIP CARD

I like the idea of black cards in my black wallet. It’s so cool & black, people will go "hey guy, your black card in your black wallet is so cool hey!". Then we’ll high-five & chest bump!

VEHICLE ASSETS

C’mon you can’t do a rebrand without chucking in some cool internal-combustion powered automobiles made in the 21st century. Now doesn’t that sound cooool?

STORE FRONT

Okay picture this, a dark & stormy night. It’s cold. You are hungry. You look everywhere but you can’t find any food. Then in the corner of your eye is a bright blue store. Heaven! And it serves hot pizzas!!

PIZZA CONTAINER

I was tempted to say "PIZZA BOX", but I’m a guy with composure who is not... who is unobvious! Know what’s lame? Brown boxes, I like to look at something pretty whilst eating my pizza. Helps with the digestion.

SIDEDISH CONTAINER

If you change the pizza container, you have to also change the sidedish container!! You cannot have one without the other!!1! It’s like carrots & peas, with extra cheese on top!